I am completing my thesis for Kannisto Engineering, which relates to establishing and developing new business. At the same time, I am completing my internship at the company as part of the final phase of my studies in information technology.
I have a commercial degree from before my university of applied sciences studies, and my information processing studies have built technical competence on top of that: qualifications for information management and digital services development tasks. In my elective studies, I have specialized in data analytics and statistics.
In my internship, I've focused on customer prospecting: identifying relevant target companies and compiling information into a usable format to support sales. The work begins with defining the target customer – only a clear definition makes data and tools useful. Alongside this, I also handle information management and digital services tasks.
I help find and reach the right customers: mapping target companies and decision-makers, defining the target market, and building the sales process. The work also includes the technical side, which keeps information under control and results visible: CRM, web services, and analytics. Also available as individual assignments.
Väinö Ruutikainen
vaino@kannisto-engineering.com

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